websites by karen
specialising in artists and musicians



features
packages
demos
réumé
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Features

Showcase your work with images, animations, audio, and video

Keep your audience updated with RSS feeds, podcasts, and online tools for keeping your site current with your latest news

Sell your CDs, prints, or any kind of products directly from your site using PayPal

Build a mailing list with an online subscription form and tools for managing and contacting your subscribers

Create your online presence with a memorable domain name



Showcase
Present your music and artistic wares using mp3, Quicktime video, high quality images, and slideshows. Highlight a piece or theme by using it as a motif throughout your site— attach small riffs to navigation links, or make use of a striking visual component in creative mouseovers.

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Keep your audience updated
Help your fans stay abreast of your latest news by letting them place your headlines on their home page. With RSS feeds, your new CD release party or gallery opening can appear on users' custom Google, Yahoo!, and other home pages. Keep visitors coming back regularly by offering frequently updated content such as podcasts. Fill out a simple online form to update your site with new gigs, releases, and happenings.

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Sell
Offering your products for sale directly from your site minimises the number of clicks necessary for the user to complete a purchase. Selling directly also reduces the cost per transaction by eliminating commissions or consignment fees imposed by third-party merchants. When you sell directly, you have access to all customer information. Know exactly who is buying your wares and tailor your marketing.

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Build a mailing list
Market your talents to the most receptive audience— the ones who already have expressed an interest! Build an opt-in mailing list through a subscription form available on the site. When you collect contact information from fans at personal appearances, add it to the mailing list through the online form. Contact information from online purchasers is also added to the list. To send an announcement to your fan base, use a simple online tool to produce personalised, HTML formatted emails with the look and feel of your website. Automated opt-out links simplify mailing list management.

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Create your online presence
A custom domain name looks more professional and is easier for people to remember. A URL like "home.yourhost.com/~yourband/" is unwieldy and doesn't convey the same sense of an official site as a clean URL like "www.yourBand.com." Intuitive email addresses matching your domain make it easy for people to reach you. With a personal domain name and a reliable host, your online presence will be clearly recognisable, free of ads, and custom designed to your specifications.

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© 2006-2007 Karen Olson